Examples: Fire the help, downgrade to first class, sell their extra houses for half price, find out "where coupons come from"
Others, perhaps better grounded, look at the upside:
“I may be the only one who’s thrilled by this recession,” says the wife of one London private-equity manager who took his lumps this fall. “It just means we’ll have to get possibly another job. But the bottom line is that it is just money. When you realize that you have enough—your health and a roof and good food and your family—you have to just feel lucky.”