The trick then is to be incredibly serious about the need and incredibly flexible about the means for getting there. In these days of collapsing boundaries and standards, it is essential both to keep your cool and to keep throwing yourself in the mix. This requires a certain intellectual nonchalance. But that nonchalance should never be confused with indifference or cynicism. There's a term I sometimes throw out among friends. I first heard it from the lips of my sometimes Sybil-like wife, the miraculous Shuffy: neo-sincerity. To me, the most important thing about neo-sincerity is the fact that it is earned. It is sincerity gained after first having lost it. The neo-sinceritist is therefore self-aware, lacks the genuine naivety of the first-time sinceritist. In neo-sincerity, you can never really be innocent of anything. But you've been through the washer of absolute irony and have ended up back at the doors of sincerity with the genuine desire to be let inside, warts, wounds, and all.
One of the two essays that have been passed to me repeatedly this year, along with Brian Eno on the Death of the Uncool. Really great writing about really great writing.