Now there is a perfume I’m working on that’s inspired by The Tale of Genji that will be made from extremely rare ingredients. It will be fabulously expensive because they’re incredibly hard to get. Much of it has to do with the Japanese ritual of burning incense. There are two words for it: one’s the ritual of burning incense and the other is a game where incense is burned and people are asked either to identify or they’ll burn various things and try to combine a smoke that’s really beautiful. Or people will talk about poetry or literature or what the smell the smoke inspires in them. That was very popular at the time that The Tale of Genji was written.
about his perfume "In the Library"