[M]ost bizarrely, no one has forced folks to create a star system of punditry, despite the fact that the only unique advantage major media possesses over the digital wild west is a knowledge of journalistic craft and the institutional infrastructure that supports sustained inquiry and local and or investigative reporting.
But that’s a disastrous miscalculation. Training up an institution to do real reporting well is hard — and would provide one distinctive competitive advantage over independent knights of the keyboard. Opinion writing does not. Anyone, even yours truly, can take a whack at it; over time big, fixed cost dinosaurs can compete on neither quality nor quantity (or, as we say in my house — both Rock and Roll.)
-Inverse Square Blog (via DeLong)
"Rock and Roll." I like that as a descriptor of two general strategies, and I'm going to start using that with clients.