Tuesday, August 04, 2009

Why You Can't Innovate Like Apple

Pragmatic Marketing discusses the distinctive competencies and choices Apple makes that make Apple Apple. Most of these are choices your company isn't going to make, either because of culture, cost (in dollars or effort). Even if you do, you probably won't get the returns Apple does, because they're evolved to fit the particular market niche they've created for themselves.

Great article.

(via Russell Davies)

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