Monday, April 20, 2009

Product Concept: the Bookazine

Warren Ellis points out the bookazine concept: A one-off or infrequently released publication with limited advertising and a higher quality binding, intended to be retained longer than a magazine.

"Bookazine" (A hybrid of a Book and a Magazine) is a term we have created to describe a glossy, A4 perfect bound (stitched paged) one-off product. Bookazines generally are between 116 and 132 pages, and are all printed on very high quality thick paper, with a glossy cover. Bookazines are specialist titles covering an area or genre, which also contain a small percentage of advertising to make the product more affordable

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